Like many marketers, I am always looking for greater profits. Lately, I have been focusing on how to improve my Google Adwords PPC campaigns. PPC campaigns can really chew up money if you don’t stay right on top of them.
So I was intrigued when I stumbled across PPC Bully. The opening page on the website said:
“Hire your competitors to work for you … for free!”
“PPC Bully displays your competitors’ winning combinations of Keywords, Ads, Landing Pages and even Merchants, enabling you to know up front what works (and what doesn’t).”
That sounded great … but a little illegal. How could you even do that and not get thrown into jail or slapped by Google? I was more than a little suspicious.
But I have to admit I was pulled in by the possibility of KNOWING my PPC campaign would be profitable BEFORE I launched it. Even if it felt like an oversell on their part.
Their website was really bright and inviting. The graphics showed very clearly how complicated a normal PPC campaign is …. and PPC (pay-per-click) IS really almost like Vegas, because you are taking a crapshoot that your ad, keywords, and placement are going to work. You don’t know until you spend your money.
In marketing they call it “testing.” I call it “gambling!”
Anyway, After I watched the VIDEO TOUR, I was almost in … but not quite.
But they got me with the PPC Bully LIVE DEMO … they actually let you tryout a simplified interface of the tool. (If more marketers were brave enough to do this, they could sell a lot more stuff. But you don’t see this kind of opportunity very often.)
After doing THAT, I was telling myself, “This thing really works.” I was tired of struggling to make my PPC campaigns profitable. Maybe the big-boys knew something I didn’t, but I was ready for some help.
The PPCBully techniques and tool seemed so simple …. plug in your keywords, sit back, and wait for a week or so while the software decides what campaigns and ads have ALREADY been successful …. then you pattern your campaign after THEIRS …. well, if it worked, it was pretty much a no-brainer. And I could make my money back in no time ….
I don’t know about you, but I’d rather bet on a “sure thing.”
So I bit the bullet, dived in, paid my $49, plugged in some keywords in a niche I had been working and … waited. About 10 days in my case, because I had to go out of town for a few days and couldn’t get back online.
When I got back I discovered …..
It worked.
And that is when I decided to write this PPCBully review. The system shows you with little “dollar signs” which campaigns and keywords you should take a look at. It is like having a pay-per-click PROFIT ROADMAP …. just fall-off-the-chair simple.
I took the information it gave me, tweaked it just a tiny bit, and loaded up my own Adwords PPC campaign in my new market. A month later, I was rmaking over $100 a day most days on the campaign.
I know, that isn’t much compared to the major players out there (and there is no guarantee that you would do the same thing,) but a lot of people work 8 hours a day to make that much … and I am making that off of ONE campaign — doing NOTHING.
It just sits there and churns out cash for me every day. (In fact, I had surgery recently, and it kept adding up the cash on autopilot while I recuperated.)
I’m pretty excited to test out some new markets with PPC Bully.
A couple of PPCBully negatives, though.
1. First of all, you have to take the time, 1-2 weeks, to gather the “intelligence.” If you are trying to use PPC to grab some quick cash, this is not the way to go.
2. Because it takes some time, PPC Bully is also not good if you are trying to “milk” a product launch … because you will not have the information fast enough for the big products.
However, if the launch is a product with “legs,” PPC Bully is a great way to ride out the initial hooplah, then quietly collect some cash from a more stable market with less PPC ad competition/high ad costs (and after the launch-goons have hit, grabbed their quick money, and moved onto another hot new product — you can still be making a nice little income.)
3. If you are dirt poor, PPC Bully costs $49/month. There are two ways to look at this:
(a) If you don’t have any money, pay-per-click campaigns are NOT the best way for you to start out anyway. So PPCBully would not be a good choice for you.
(b) If you are a budding entrepreneur starting out with PPC, listen carefully. You are VERY likely to lose MUCH more than $49 a month if you just “take your best guess” about too many PPC campaigns without actually KNOWING what will work. If you aren’t careful, you can crank one up before bed, let it run overnight, and wake up with a $200-$300 Google bill if you aren’t careful with your settings or make a misjudgment.
PPC Bully evens the playing field, and gives you MUCH more of a fighting chance of succeeding. It just takes a little more patience, especially when you have a hot idea and are itching to throw it up on the Google wall and see if it sticks.
My PPC Bully Review bottom line buying advice ….
If you are SERIOUS about using pay-per-click to drive traffic to ANY program or website, you need PPCBully.
– It is user friendly. Plug in some keywords, and wait for the dollar signs to appear on your profitable keywords.
– It is not high tech. No software to load. No scripts to wrestle with. Just sign up, login online anytime, and load new keywords or check your results. That simple.
– It is cost-effective. PPC is an awesome way to drive traffic, because YOU can control “turning on the spigot.” Traffic on demand. But it IS more risky, because a bad campaign can cost you a bundle.
If you are an average marketer without the natural “Midas Touch” that a chosen few seem to have, then PPCBully is EXACTLY what you need to succeed.
PLUG IN THE KEYWORDS.
WAIT.
FIND THE WINNING CAMPAIGNS. $$$$ = Ca-Ching!
PATTERN YOUR CAMPAIGN AFTER THE WINNERS.
It can’t get any easier than that.