Normally, if you want to have professional web designers custom build your site, you must be prepared to dish out at least a couple thousand Rands. First, you must understand that it is a rip off to get the big companies to design websites for you.
Therefore, it would be wise to find freelance web designers who work from home. However, choose your web designer with care. Another route you can take is to design your website yourself.
You need a deep understanding of marketing on the Internet, how search engines work, what visitors want and how to sell to be able to make your site a success.
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. First, you will want to check that people can find your order form easily and hassle-free.
Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. On the other hand, you will want to prove that you are a credible merchant.
Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.
As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. I do not design in Flash for a number of reasons listed below but there is a time and a place for it I know…
Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real ‘movie files’ that are raster based and hence much larger in size.
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People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. If your content was presented in Flash, most search engines wouldn’t be able to index your content.
Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.
It is very time consuming and therefore more expensive to develop. Your website is where your business resides — it’s like the headquarter of an offline company.
Make sure you have clear directions on the navigation of your website. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
This is important because a block of text that is too large will deter visitors from reading your content. Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.